Getting started

This is Publit

Publit is an online publishing platform from which you can publish, print and sell books. Collect and organize print books, ebooks and audiobooks within your own catalogue.

Upload your completed book and use Publit’s distribution tools - decide where to sell, set a price, and follow your sales, all from your own account! Publit is available for you, whether you are an individual, self publisher, or representing a company. If you are acting as an individual and not representing a company we recommend using an invoicing company.

Create an Account

Don’t have an account yet? Sign up here – it’s free!

Create account now

Upload your book

Upload a print book, ebook, or audio book.

Set price and distribution details

Decide where to sell your book, at what price, and see what your profit will be.


Make the book available for purchase by publishing your book

Create your own online book store

Reach readers all over the world with your own book store that can be installed on blogs, websites or a Facebook page.


Create campaigns to spread the word and boost your sales. Direct campaigns at different target groups and follow the sales to learn what works.

Analyse sales

Follow your sales continuously and see the effects of your marketing. Analyse the data and make well informed decisions.

Print books

Picking format

Explore which of our three formats that't the best fit for your book. The production price will update as you go along and play with the variables within each format.


Free format within the range 105x148 to 210x297 mm. Two uncoated 100g inlay papers, cream and white. Matte or structured cover paper.


Production price:

Additional 7 SEK for dust cover

Anatomy of the book

Publit uses digital printing and all books are printed on demand, meaning that every book is printed only once it’s been sold. Over time a slight shift in the final product might occur due to variations in colours, paper and print techniques used. This section provides instructions and recommendations for someone interested in printing books through Publit.

We always advise you to order a test print before you publish the book or order a large number of books to ensure the result is on par with expectations.


ISBN is the international standard book number which can be acquired for free in the Scandinavian countries (except in Denmark). You can choose to assign a book an ISBN from Publit's registers, in which case Publit may be listed as the publisher of the work in the National Library of Sweden catalogue Libris. Or you can choose to apply for an ISBN with The Swedish ISBN Agency.

The inlay

The inlay cannot be exported as spreads, it must be exported as single pages.

The first page in your pdf file will also be the first page in the printed copy. Every even page number will end up on the left side of a spread, and every uneven page number will end up on the right side.

A page containing details on print year, place of publication, publisher names and a bar code is automatically added at the end of every inlay when the book is printed.

If you wish you add a half title, or add information regarding imprint and ISBN in the colophon you must include this in your inlay file. We do not recommend adding the printer’s name or print year as this information may become dated as the print on demand book may be printed over a large time span, and possibly by different printers.

The cover

The cover file should contain the back page, spine, and front page as one single spread. It is not possible to print on the inside of the cover.

Creating print files

Cover template

When an inlay file is uploaded to your account, a cover template based on your inlay will be made available for download. The cover template will be created to correctly match the size of the inlay. We recommend using the template to gather the correct cover dimensions to create a new document. We do not advise placing content onto the template file itself.

The method for calculating the cover size differs for the three book formats available through Publit due to differences in paper bulk and binding processes. Continue reading to learn more about the different formats.

Bleed, TrimBox, and crop marks

Use 5 mm bleed.

If your book contains images or colour areas that run to the edge of the page, these should be extended 5 mm outside the book’s edge if you’re using InDesign. This ensures our printer has a big enough fail margin. Not using bleed may result in white lines along the outer edges as a slight shift of +/- 1 mm may occur when trimming the pages.

If you are using a different program than InDesign we still advise that you add a 5 mm bleed to the edges of the sheet when you create a new document. Start with the dimensions of your sheet and add 10 mm to width and height.

Setting up TrimBox

When using InDesign you can export to pdf with Publit's presets. The export settings will optimize your file and compress images with higher resolution than 450 ppi. It will also add a 5 mm bleed and will set the TrimBox, which will define the actual page size that is printed.

If you’re using a different program than InDesign you need to set the TrimBox, which can be done in Adobe Acrobat Pro. The TrimBox will define the actual area that is printed if you’re using bleed. At 5 mm bleed you need to set the TrimBox to 5 mm as well.

Page with and without bleed

Add crop marks.

Adding crop marks when exporting your print file helps aligning the pages correctly when trimming the edges.

Images and other graphics

  • Images should have a resolution of at least 300 ppi.
  • Images should be saved with CMYK colour profile, not RGB.
  • Opacity and layers within the print file may jeopardise the print result. Save images as JPEG instead of TIFF if they contain layers and/or opacity.
  • Färgseparera bilder som inte har rätt färgprofil.

Colour separation is the process of converting the colour space used on a screen (RGB) to the colour space that is used in print (CMYK). A screen can demonstrate a far wider representation of colours than a print ever could, which is why the printed result often differs from the colours you see on the screen. We recommend separating colours in Photoshop if an image has an incorrect colour profile, before importing the image into InDesign.

Colour profiles

  • Colour print: Use CMYK ”Coated FOGRA39” as the colour profile. Black and white print: If a page is to be printed as black and white it must be saved as greyscale. Any other colour settings will cause the page to be printed as colour.
  • Define colours with CMYK, not RGB or spot colour.
  • Dark blues/violet, green and beige colours are sensitive. When printing slight colour differences might occur despite keeping within the ISO standard Coated Fogra39 (ISO 12647-2:2004).

Margins of error

  • The printers have a margin of error of +/- 1 mm.

This means the paper might shift slightly during printing or post production. Therefore we do not recommend specifically defining the spine placement using colour or text as the paper might shift toward the front or back.

  • Avoid placing text on the spine if the book has fewer than 48 pages. The spine might become slightly rounded on thin books and there is a risk the text gets shifted toward the cover front or back.

Do not place text on the spine if the spine's width is less than 6 mm. At 6 mm in width, the text should be no higher than 2 mm. Text size can increase in relation to the size of the book, as long as you try to stay at least 2 mm from the edges.

  • Error margins within the ISO standard: Some variation in colour may occur over time between different printing occations. There is no guarantee that books will be absolutely identical with those printed at a later time.

Print guide

We recommend creating your print files using InDesign or a similar program designed for creating and editing books. Using another program not designed for the task may result in not being able to upload your print files or a dissatisfactory print quality. Microsoft Word is not a program designed to create print ready files. It is common to experience problems with images, colour rendering, file export settings, layout issues and sizing of the pdf document. Using programs not designed for the task will put the print quality at risk due to the difficulty in creating documents with exact dimensions required for inlay and cover files to fit properly together.

Installing the joboptions file

A joboptions file contains one or more settings that are applied when you export your inlay or cover file to a pdf format from your InDesign document. Use the file to automatically apply export settings.

  1. Download the zip file.
  2. Unpack the zip file.
  3. Open InDesign.
  4. Go to File, Adobe PDF Presets, Define...
  5. Click Load…, choose the joboptions file from your hard drive, click Open.

If your book doesn't contain any pictures that extends to the edge of the page the pdf doesn't require bleed, but we still recommend using the joboptions files. The export will optimise your file and compress images with a resolution higher than 450 ppi. It also adds a 5 mm bleed and sets a TrimBox which defines where the page should be cut.

Please note that the bleed doesn’t fulfil any purpose unless the background/image has been extended 5 mm outside the document’s edges on each side. If the background/image ends at the document’s edge the bleed will be white and there is a risk of getting white edges on the printed book.

Create an inlay using InDesign

  1. Start by creating a new document and specify the dimensions (width and height) you want your book to have. The dimensions do not include the bleed.
  2. Create the file as single pages, this means making sure the box Facing Pages is unchecked. Margin size is optional.
  1. If your book contains images or graphic elements that stretches to the edge of the page they should extend 5 mm beyond the document edge, this will become the bleed.
  2. When it’s time to export to pdf, go to File, Adobe PDF Presets, and choose Publit pdf export. Name your file and click Save.

Create a cover file in InDesign

  1. Start by creating a new document and specify the dimensions (width and height) the cover should have. The dimensions do not include the bleed. Use the cover template file that can be downloaded from your Publit account once your inlay has been uploaded. The template should only be used as a reference when creating a new file, not as a background to your cover file.

The document should only consist of one page, enter the dimensions the cover should have.

The cover is created as a single page which means you need to add together the width of the book’s back, spine, and front to get the total width. If you are creating a cover for a hardback you need to take into account steps and folds, as shown in the cover template.

Margins can be used to display the position of the spine. Under the heading Margins specify the inlay’s width in the fields Inside and Outside. When creating a cover for a hardback steps and folds need to be taken into account.

  1. If you wish to create further guides, to highlight steps and folds for example, go to Layout and choose Create Guides...
  2. You can start designing your cover! Note that the page on the right will become the front, and the page on the left of the document will be the back. It is not possible to print on the inside of the cover, a pdf containing more than one page will not be accepted by the system.
  3. If you have images or graphic elements that extend to the edge of the page these should be extended at least 5 mm outside the document edge to create a proper bleed.
  1. When it’s time to export to pdf, go to File, Adobe PDF Presets, and choose Publit pdf export. Name your file and click Save.

Order own copies

Order test prints and own copies

If you have a Publit account you can order your own books to the cost of production, VAT and freight costs apply. The invoice or receipt cannot be sent to a third party, but the books can be delivered to an address of your choice.

The difference between test prints and own copies

Once you’ve uploaded print files to your account you can order test prints or own copies directly from your Publit account. Print files can be replaced up until a book is published, and any number of test prints can be ordered before publishing. We recommend always ordering a test print if the print files have been edited. Once a book is published the print files are locked and cannot be changed, you can still order own copies at the cost of production. All books are produced the same way whether they are test prints or own copies.

Delivery time

Both test prints and own copies are produced within 4-5 working days. An additional 1-2 working days are required for delivery within Sweden.

Tracking shipments

When the books have been printed, packaged and registered with the carrier a tracking number is made available, usually 4-5 working days after the order was placed. The tracking number is automatically added to your account in the Orders page.

Shipments weighing less than 2 kg are sent as Varubrev which are non traceable.


Price of production

VAT exclusive

Black and white


*larger than A5 = 1.2 SEK/page


*Dust jacket cover +7 SEK


Black and white

0.14 SEK/page


*larger than A5 = 1.2 SEK/page
from 0.8 SEK/page*


*Dust jacket cover +7 SEK
15 SEK/page*


Black and white

0.14 SEK/page


*larger than A5 = 1.2 SEK/page
from 0.8 SEK/page*


*Dust jacket cover +7 SEK
78 SEK*


Black and white

0.11 SEK/page


*larger than A5 = 1.2 SEK/page


*Dust jacket cover +7 SEK
15 SEK

Distribution fee



Print book


10 % of net price


20 % of selling price



10 % of net price


20 % of selling price

Audio book





Publishing fee

Publishing a print book costs 249 SEK excl. VAT. No print copies are included in the publishing fee. Audiobooks and ebooks are free to publish. 

Freight costs

Freight costs are based on the book’s individual weight, the amount ordered, as well as the delivery address. Freight costs are always calculated and displayed before placing an order.

DRM costs

If you choose to distribute an ebook using Adobes DRM (Digital Rights Management) a fee of 2 SEK per transaction is deducted from your earnings.

Ebook conversions

Text based PDF

1 495 SEK

Basic conversions of text and images from PDF files to EPUB2 format.

Complex layout

+ 2 000 SEK

If your book has complex graphics, tables or graphs, the book is qualified to have a complex layout. Additional costs may apply if the book contains footnotes, registers or other sources that need linking.


+ 2 000 SEK

If the supplied inlay is the result of a scanned book it needs to be run through an OCR conversion to translate the scanned book pages to text.



Publit makes it possible to distribute and sell ebooks in the standard format .epub. If you have a completed epub file you can upload and publish the books for free. If you need help converting a pdf to an epub Publit offers this service.


There are a few different types of epub formats. Epub2 is the most common format as it offers the best compatibility with epub readers and is mostly supported by retailers.

A book in this format will adapt to the reader’s available screen size thanks to the text being able to flow which also allows the reader to customise the font type and size to their liking. This does however mean that a total page amount cannot be presented.


Epub3 is the latest version of the epub format. It is not as limited in its formatting as the older version epub2. Epub3 allows embedding video, audio, animations and also gives more options to customise the page layout.

A normal epub3 is flowing just like epub2, but there is an ability to create an epub3 fixed layout. A fixed layout means the content doesn’t flow and adapt, it is static which makes it suitable for children’s books and books containing more complex layout.

Publit’s standard conversion is to the epub2 format simply because very few retailers and epub readers (apps) support epub3 and epub3 fixed layout. You can sell ebooks in the epub3 format through your own widetshop, but we recommend clearly advising customers on which program or mobile app will display the book in the best way.

Ebook conversion


If you want Publit to convert your book to an epub version you need to upload the inlay as a pdf file to your account. A cover image of the book’s front cover should be uploaded as a .jpg. The shortest side of the image must be at least 1400 px long. Conversions may take up to 15 working days to be completed. If the book has a complex layout, or if the inlay is scanned and first needs to be run through an OCR process the time to complete a conversion can be up to 20 working days.

How to order an ebook conversion.

Once the conversion is complete the ebook can be downloaded from your Publit account by clicking the link in the Files section in the book draft.

If you find any mistakes that have occured during the conversion from pdf to epub you can send corrections directly from your Publit account. Write the corrections as plain text describing the issues. As epubs don’t have fixed pages we recommend not referencing a certain page in the ebook, instead provide an excerpt of the text containing the error so we can locate it. The book should be proof read before uploading the inlay as we don’t correct pre-existing errors present in the inlay that’s been sent for conversion.

What’s included in the conversion

  • Conversion from pdf to epub2. If you wish conversion to epub3 you need to notify us of this as soon as you send the book to conversion.
  • Technical corrections as well as corrections of errors that might have occurred during the conversion process.
  • All conversions are future proof meaning Publit will update the ebook if the format standard should change.
  • Font are not embedded in the epub.
  • Linking of notes and references can be done at an additional cost (read more under pricing).
  • If the inlay is the result of a scanned book the contents need to be processed using OCR before the conversion can be begun. This process can be done at an additional cost. We will supply a pdf file containing the OCR processed book in addition to the converted epub once conversion is complete.

How to open an ebook

If you’ve converted a book through Publit you can download the epub from your account, in the section Files of your book draft. To open and read the ebook you need a program supporting the epub format. Use one of the programs listed below to open and read your book.

Recommended readers for computers, smart phones and tablets:

Windows and Mac: Adobe Digital Editions

Mac: iBooks (included in OS X 10.9 and later versions) Kitabu

iPhone or iPad: iBooks or Bluefire Reader

Android: Aldiko

Windows phone / Nokia Lumia: Ebook Reader

How to open an ebook with copy protection

If the file extension is .acsm it means the book is protected with Adobe’s DRM. Please follow these necessary steps to be able to read the ebook:

1) Register an Adobe account on

2) Download an e-reader that supports Adobe DRM. We recommend Adobe Digital Editions for PC and Mac.

If you’d like to read the ebook on a mobile device you can download Aldiko, it is compatible with both Android and Apple devices.

3) Open the e-reader and log in with your Adobe account.

4) Open the ebook in the e-reader. The book will then be connected to your personal Adobe account, and it’ll be downloaded to your device.


Assign the book an ISBN

An ISBN (International Standard Book Number) is a unique numeric value used for identification of monographic publications and maps published for general distribution. Every book needs an ISBN if it is to be published and made commercially available. Anyone involved in publishing in Sweden can free of charge request their own ISBN series from ISBN Sweden at the National Library of Sweden.

If you don’t have an ISBN you can receive one from Publit. Simply check the box “I want Publit to set ISBN”

ISBN is an international standard. Retrieving one within the scandinavian countries (except Denmark) is free. Please note that if you choose to have Publit set your ISBN the title may be catalogued with Publit as the publisher in the Swedish National Libraries catalogue, which might affect your possibilities of applying for Litteraturstöd. If being listed as the publisher is of importance you may apply to recieve your own ISBN from the National Library of Sweden.

One ISBN per edition

The ISBN you set must be unique. It is technically possible to set an ISBN that has been published at an earlier time if it has been distributed by another distributor than Publit, but doing so often causes problems with registering products and deliveries with retailers and risks dated information being presented. If the ISBN already has been published via Publit it is not possible to reuse it. Always assign a new ISBN for a new edition published through Publit.

Ebooks and audio books count as stand-alone editions and must have a unique ISBN.

When a book is published the assigned ISBN is locked and cannot be changed.

Barcodes and ISBN

There is no requirement that books should contain a colophon containing details about printing as this information will become dated as books printed on demand may use the same print files over several years. Every time a copy is printed a page is added at the very end of the book. This page contains information about where it is printed, print year, ISBN, barcode, and the publisher name. The cost of this page is free of charge. Don’t forget to place a barcode on the back of the cover to prevent problems with registering your book upon delivery to retailers.

When you have assigned an ISBN to your draft a barcode in the format .svg will be made available for download. If you require another file format there are many free services available online for generating barcodes from your ISBN.

It is not possible to upload new print files once your book has been published. If you discover errors after publishing and wish to correct these the book must be published anew with a new unique ISBN as we are required to supply new copies to the libraries.

Audio books

Upload audio books

Do you have completed audio books? Make them available through multiple streaming services with Publit. You are required to sign with each respective service before you can activate distribution toward these channels. Once signed you can activate them from your account settings.

How much you earn from your audio books is controlled by your deal with each respective service. Publit charges a 10% distribution fee, the numbers displayed in your sale statistics on your Publit account show your income minus 10%.

Audio books can only be distributed to third party streaming services. It is not possible to sell audio books through the widgetshop.

To make use of Publit’s distribution through the streaming services you need to upload completed audio files, Publit does not offer any audio book production services. The book should be uploaded as a single audio file in mp3 format. The book should not be divided into chapters. Recommended formatting is 128 kbps, mono.


About the widgetshop

Create a widgetshop and sell your books directly to end consumers using Publit as an agent. Customers can pay using credit card, and invoices via Klarna for purchases within Sweden. International purchases only allows payment by card.

Create as many shops as you like and add any number of books to whichever shop you wish, you could for example dedicate a shop to a particular authors’ books. You can edit the book selection at any time from your account, changes will take place immediately on installed shops.

You can choose different interface languages when creating a widgetshop. Choose between Swedish, English, or German. Each shop can only display one language, if you want to direct customers to different shops depending on their language preference you can create multiple shops with the same selection of books.

Installing on a webpage

The widgetshop consists of a short code snippet which you can copy and paste into an HTML-document on your website. When someone visits the webpage the code snippet sends a request to Publit which loads the shop in its place. A few lines of code create a fully functional web store directly on your own website.

When you make any changes to the settings or book selection from your Publit account the changes have immediate effect, even if the shop is embedded on multiple websites.

The best way to provide a seamless integration with your website is to embed the code directly in your code. This requires that you have access to modify your website’s code, either by directly editing the HTML, or by a CMS (Content Management System) if your website uses this. The shop should be placed in a block-level element, a div is recommended. You can install multiple widgetshops on a website, but there may only be one per webpage.

Installing on Facebook

You can sell your books through a widgetshop directly on your own Facebook page. To install a widgetshop on Facebook you'll first need to create a page, become a developer and create an app. Just follow Facebook's instructions which you can find here.

Installing the minified widget

With a minified widget you have the freedom of presenting your books precisely as you want while offering a simple solution for customers to make the purchase directly from your website. Create your own webpages promoting specific books and embed the button, or place it in a blog post. You decide!

The button is connected to a specific edition, it’s not possible to add multiple books to one purchase (use a normal widgetshop for this). Clicking the button will take the customer directly to payment options. The minified widget doesn’t contain any metadata other than price and format. If you want to present the edition in further detail you need to add the information in proximity to where the button is installed.

To create a minified widget you first need to create a widgetshop containing the specific edition you wish to sell. The widgetshop’s is assigned once the shop is created, you can find the ID number both in the shop URL and the widget embed code. It looks like this in a URL:

And like this in the widget embed code:

<script type="text/javascript" src="">
	"id" : "ID"

The code for installing a button looks as follows:

<script type="text/javascript" src="">
      {"id":"<WIDGET_ID>", "type":"button", "isbn":"<ISBN>"}

Replace with your shop ID and the specific edition’s ISBN, copy and paste the code into your website!


Return policy

As books are printed one by one, every copy is unique and small variations may occur between individual copies. Always allow for an error margin of +/- 1 mm when designing your print files, and don’t place important content near edges or folds. There is also a margin of error within the ISO standard meaning that there might be slight shifts in colours between different printing occasions.

All books are manufactured on-demand, once the order has been placed by the customer. Therefore, according to Swedish law (clause 11.3 of 2005:59) orders can’t be canceled or modified once they have been placed.

If a parcel is not collected from the local postal pick-up-point, or if the provided delivery address is incorrect or unknown the parcel will automatically be sent back to Publit 14 days after arrival at pick-up-point. In the event of a returned parcel Publit will inform the customer. If a reply is not given within 14 days the returned items will be discarded, and the customer will be billed the additional cost for returning the items, as well as for the original cost of purchase and delivery. If the customer wishes a new delivery attempt to be made they will be billed the cost for returning the items, plus the cost for the new shipment.

Types of complaints

Production errors

Publit takes no responsibility for printing errors deriving from faulty print files. Substantial printing errors must be reported to Publit within 7 working days upon receiving the goods.

Failure to deliver

If delivery has not been made within the predestined time frame the customer must contact Publit within 14 days from date of purchase.

Damaged goods

Make sure to inspect the delivered goods before accepting delivery at your local delivery point. Damages incurred during shipment should be reported to the delivery point before signing for the parcel. If you sign for the damaged parcel you in effect accept the delivery, and filing a complaint is no longer possible.

If the delivery has been made directly to the recipient's mailbox and the parcel is damaged, a complaint shall be filed at the recipient's local post office. Photograph damaged parcels and send the images to Publit. Read more about filing complaints below.

Make a warranty claim

Please use the form below to contact us in case of a complaint. Submit your order ID, contact details and a short description of what went wrong. If the problem seems to have occurred in production, please document the damaged books with photos. In case the complaint is accepted, you might need to mail us the damaged books. We'll get back to you as soon as possible!

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