Publit

"The move to POD is not about the technology of printing, it's about the technology of distribution."

– Richard Charkin

Print on Demand (POD) is a way to print books one by one. Instead of printing an edition of 1,000 books to be stored in a warehouse, which involves ongoing costs, you can print POD through Publit. You upload print-ready files to Publit, and when a book is sold, it is printed. The book does not need to be printed before it is sold, which means that the end customer covers all costs for printing and distribution.

Doesn't it become very expensive to print POD?

It depends. First and foremost, we should not compare apples and pears. It is common for people to compare the following examples:

• 1,000 books in paperback, 225 pages, with a printing cost of a total of 20,000 SEK, i.e. 20 SEK/book
• 1 book in paperback POD, 225 pages, with a production cost of 77 SEK/book

Please note that there is a printing cost for 1,000 books and production cost for POD. Apples and pears! For POD, both printing and all the processing before the book is sent from the printing house are included. In addition, the retailer covers the shipping. As for the 1,000 books, you will probably send them to a warehouse and may experience additional costs: shipping to the warehouse, delivery fees, monthly pallet rentals, order line fees, and so on. Let's say a few years go by and you have sold only 800 books.

Doesn’t it take a long time to get a book if you have to print it every time?

We print an order in 3–5 working days and deliver it in 1–2 working days. POD can be used in many different ways. Say something happens in the world that increases interest in your book and you sell out of a niche title in two days – will the interest still be there when the reprint arrives four weeks later? Or will you have a POD solution ready to cover the demand?

How does it work in practical terms?

You upload metadata (author, back cover text, ISBN etc.), the cover print file, and the inlay print file on your Publit account. If you wish to distribute via Bokinfo, you simply fill in your Bokinfo ID in your account settings. Then you set a retail price and publish the edition. Done! The edition will be registered in Bokinfo and visible to all retailers connected to Bokinfo, such as Akademibokhandeln, Bokus, and Adlibris.

This is an illustration of the most common way to use POD with Publit:

When talking about digital distribution, we are referring to e-books and audiobooks. These can be distributed to a variety of retailers and streaming services through Publit, but depending on which ones you want access to, the payment model may look different.

We only want to sell e-books individually, how do we do that?

Then all you need to do is create an account with Publit and upload your e-book. You can sell via:

• Adlibris
• Bokus
• Apple Books
• Bokon

Publit takes a commission fee of 10% of the list price when a book is sold.

In order to access the streaming services, you need an agreement with Publit. The agreement is called Fixed Price Digital Books and the cost is calculated based on how many editions you want to distribute. It starts at 495 SEK/month excluding VAT and allows you to distribute up to 10 editions. More prices can be found here.

Through this agreement, you reach:

• Storytel
• BookBeat
• Nextory
• Libraries via OverDrive

Publit charges a monthly fee and you get to keep 100% of what you earn from the various services. So you can have a real bestseller on your hands, but it won't cost you more. In addition, the commission fee for individual sales of e-books disappears with this agreement. After each quarter, we compile the sales from the various services and send invoicing data to you showing exactly what has been consumed at each service.

Whether you are a large or small publisher, there are advantages to having agreements for your digital publishing with Publit. We do not take any commission on your editions. If you are a large publisher, you can have your own agreements with the streaming services, but distribute through us instead of dividing it up for each streaming service. If you are a smaller publisher, you can jump in on our agreements with the streaming services instead of spending time getting agreements in place with all streaming services. We take care of the technical aspects, invoicing, and support so that you may spend your time doing what you do best.

We do not have any e-books or audiobooks but want to get started, how do we do this?

Publit offers both e-book conversion and audiobook conversion. We produce sustainable e-books and stay up to date with developments so that you can focus on other things. We have expertise and quality assurance in-house and are currently e-book suppliers to several major publishers. We also offer accessible e-books in line with what is known about the EU's upcoming accessibility directive. We do audiobook conversion through a professional studio – you provide a PDF and we deliver finished audio files. It's as simple as that!

Here you can test which of our three formats best suits your book. The production price is updated as you change the number of pages, colour pages, and dimensions. Prices are excluding VAT.

Publit uses digital printing and the books are printed on-demand, one by one as they are sold. Therefore, over time, there may be some variation in print results, colours, paper types, etc. Here we have compiled guidelines and recommendations for those who are going to print books via Publit.

We recommend that you always order a proof print to see how your book turns out before publishing or ordering a larger quantity.

ISBN is an international standard. Obtaining an ISBN is free in the Scandinavian countries (except in Denmark). Please note that if you let Publit assign an ISBN, the edition (book, e-book, or audiobook) may be cataloged with Publit as the publisher in the National Library of Sweden catalogue, which among other things can affect whether you as a publisher have the opportunity to apply for literature grants. If you want your own publishing company to be listed as the publisher, you can apply for your own ISBN from the Swedish ISBN Agency at the National Library of Sweden, which is free of charge.

The inlay cannot be exported as a spreads, but must consist of single pages.

A page containing the print year, place of publication, publisher name and an EAN code (barcode) is automatically added at the end of every inlay during production.

The cover should be created as a single composite sheet containing the back cover, spine, and front cover. It is also possible to print a double-sided cover. In that case, you create the cover exterior as a composite sheet and the cover interior as a separate sheet, and then upload them in sequence in one file.

We offer the following paper options:

For Softcover and Hardcover:

• Munken Pure 100 g (natural paper, uncoated)
• Arctic Matt 115 g (white paper, coated)

For EKO Softcover:

• Holmen Book 60 g (natural paper, uncoated)

When an inlay file is uploaded to your account, a cover template based on the inlay will be made available for download. The cover template will be created to correctly match the size of the inlay. We recommend using the template to gather the correct cover dimensions to create a new document, and do not advise placing content onto the template file itself.

The method for calculating the cover size differs for the three book formats available through Publit. Read more under each format's section.

How to prepare your cover for printing

When you design a cover, it's important to think about bleed and TrimBox. These two concepts are critical to ensure your printed cover turns out correctly without any unwanted white edges.

What is bleed?

• Bleed is an extra margin that you add around the intended final size of your cover.

• Think of bleed as a safety zone.

What is TrimBox?

• TrimBox is the line that marks where the cover should be trimmed and shows the final size of a printed document after it has been cut.

• Everything inside the TrimBox is what will remain on the finished cover.

Why is this important?

• Without bleed, you risk getting white edges along the edges of your cover when the cutting machine trims the paper.

• The TrimBox tells the printer exactly where the paper should be cut.

Here's how to do it:

1. Add bleed: When you create your cover in a design program (such as InDesign, Photoshop, or Illustrator), add 5 mm bleed on each outer side of the sheet.
2. Make sure background images and colours cover the bleed: Extend your images and background colours all the way to the outer edge of the bleed.
3. Keep important information inside the TrimBox: Make sure all important text and images are inside the TrimBox so they won't risk being cut off.
4. Export with crop marks: When you export your file for printing, make sure to include crop marks. These marks show the printing house where the TrimBox is and where the paper should be cut.

• Images must have a resolution of at least 300 dpi.
• Images must be specified in the CMYK colour space, not RGB.
• Transparency and layers may affect the result of the print. Save images in the JPEG and not in the TIFF format if they contain layers and/or transparency.
• Colour separate images that do not have the correct colour profile.

• Colour print: Use CMYK "Coated FOGRA39" as the colour profile.
• Black and white print: If a page is to be printed in black and white, it must be in grayscale. If set to anything other than grayscale, the page will be printed in colour.
• Colours must be specified in the CMYK colour space, not RGB or spot colour.
• Colours such as dark blue/violet, green, or beige are sensitive. During printing, some colour variation may occur even though the print adheres to the ISO standard Coated FOGRA39 (ISO 12647-2:2004).

• The printing house has a margin of error of +/- 1 mm.

• Avoid spine text on books with fewer than 48 pages, as the spine may become slightly rounded during printing and the spine text risks becoming misaligned.

• Margin of error within the ISO standard: Some variation in colour reproduction can occur between different print runs. There is therefore no guarantee that books printed at one time are identical to books printed at a later time.

We recommend creating your print files using InDesign or a similar software designed for creating and editing books. Using a software not designed for the task may result in you not being able to upload your print files or a dissatisfactory print quality. For example, Microsoft Word is not intended for creating print-ready files, and therefore often has issues with images, colour reproduction, export settings, design, and PDF document size. Using software not designed for creating print files will compromise the print result, since it is difficult to achieve the exact measurements needed to design the book so that the inlay and cover fit together properly.

For your printed product to turn out as intended, the print file must be converted to PDF/X-4 before it is uploaded on your Publit account. By saving as PDF/X-4, for example fonts are included in the print file, which is necessary for the font to display correctly in print. If the file is converted to another PDF version, there is a risk that fonts will not be embedded, certain fonts may be replaced with another font during printing, or that characters may be replaced with other symbols. Even if the print file is a form of PDF, this does not necessarily mean that it will be printed correctly. Certain technical requirements must be met for the result to be as expected. IIf you export the print files via our Job Options file, the file will be correct without these additional steps.

1. Select "File" and then "Save as".
2. Select format PDF/X.
3. Continue to "Settings" and select "PDF/X-4".
4. Save!

A Job Options file contains one or more settings that are applied when you export your inlay or cover file to a PDF from your InDesign document. Use the file to automatically apply correct export settings.

1. Download the zipped file.
2. Unzip the folder.
3. Open InDesign.
4. Go to "File", "Adobe PDF Presets", "Define…".
5. Click "Load…", select the Job Options file, and then click "Open".

If your file does not have any images or colours that extend to the edge, the PDF file does not need bleed, but we still recommend that you use the Job Options file. Exporting this way optimises your file and compresses images that have a resolution higher than 450 ppi. It also adds 5 mm bleed and sets a TrimBox that shows where the document should be trimmed.

Please note that the bleed serves no purpose if you have not extended the image/background at least 5 mm beyond the document edge on each side. If the image/background ends at the document edge, the bleed will be white and the book risks getting white edges during production.

1. Start by creating a new document and specify the dimensions (width and height) that you want the book to have. The dimensions do not include bleed.
2. Create the file as single pages, which is done by making sure that the box Facing Pages is unchecked. Margin size is optional.

3. If your book contains images or graphic elements that stretch to the edge of the page, they should extend 5 mm beyond the document edge – this will become the bleed.
4. When you are ready to export to PDF, go to "File", "Adobe PDF Presets" and select "Publit pdf export". Name your file file and click "Save".

1. Start by creating a new document and specify the dimensions (width and height) that the cover should have. The dimensions do not include bleed. Use the cover template that you can download from your Publit account after uploading your inlay. The template should only be used as a reference, not as the background for the actual cover.

The document should consist of a single spread with the dimensions that the cover should have.

This means that you must add the book's front cover, spine, and back cover to determine the cover's total width. If you are creating a cover for a hardcover book you need to take into account hinges and turn-ins, as shown in the cover template.

You can set margins to mark where the spine should be placed. Under "Margins", enter the width of the inlay in the "Inner" and "Outer" fields to easily see the spine's placement and width as you work on your cover. Again, if you are creating a Hardcover, you need to consider the hinges and turn-ins.

2. If you wish to create additional guidelines, for example to highlight hinges and turn-ins, go to “Layout” and choose “Create guidelines…”.
3. Now you can start designing your cover! Keep in mind that the page on the right will be the front of the book, while the page on the left will be the back.

4. If you have images or graphics extending beyond the edge of your cover, you should extend the image at least 5 mm from the edge of the document. This will be your bleed.

5. When you are ready to export to PDF, go to “File”, “Adobe PDF Presets” and select “Publit pdf export”. Name the file and click “Save”.

You can order proof prints and own copies from your Publit account to the price of the book’s production cost, VAT and shipping. The invoice or receipt for card payment cannot be issued to anyone other than the one who registered the Publit account, but you can send the books to any address you like.

You can order proof prints or own copies from your Publit account at any time. Until a book is published, you can adjust the content and replace the print files as many times as you want. We always recommend ordering proof prints before publishing to check the result. After publication, you can no longer replace the pprint files, but you can still order own copies at production cost. The book will then be produced in the same way as your proof print.

Both proof prints and own copies are printed within 4–5 working days, with an additional 1–2 working days needed for delivery.

When the order has been printed and registered with the shipping company, a tracking number becomes available. This usually occurs 4–5 working days after the order has been placed. The tracking number is automatically added to your Publit account and you can find it under “Orders”.

ISBN is a standard for identifying printed media. In order for an edition to be published and sold through retailers, it must have an ISBN. Anyone who runs a publishing business in Sweden can get their own ISBN series from the Swedish ISBN Agency at the National Library of Sweden for free.

If you do not have an ISBN yourself, you can get one from Publit by checking the box "Let Publit assign an ISBN".

The ISBN you set must be unique. It is technically possible to enter an ISBN that has been previously published with another distributor, but this often leads to problems for retailers with registering products as incorrect information may be displayed. If an ISBN has already been published via Publit, it is not possible to reuse it. Always assign a unique ISBN for a new edition published through Publit.

When an edition is published the assigned ISBN is locked and can no longer be changed.

There is no requirement for the book to have a colophon page with printing information, as these details will change over time. Each time the book is printed, a page is added with the print year, place of publication, ISBN, and EAN code based on the metadata you have provided. This becomes the last page of the book and will never be charged to you as the publisher. Don’t forget to place the EAN code on the back of the cover to prevent issues with registering your book upon delivery to retailers.

When you have assigned the book an ISBN, an EAN code will be created in SVG format on your account. You can download this and add it to your cover. If you want the EAN code in another format, there are several free services online where you can create EAN codes and download the code in the format you prefer.

Keywords are search terms that describe the content of your book. They make the book easier to find and help Bokinfo and other services to classify it by subject.

You register keywords alongside other metadata for your edition. You will find keywords under the "Grouping" tab.

PLEASE NOTE: You can have a maximum of five keywords, with a maximum of 24 characters per keyword.

Separate the words with commas or press enter. A keyword can contain multiple words, for example "For a rainy day". You can enter this with a regular space between each word, before you add a comma or press enter to register the keyword.

• Words that appear elsewhere in the book's metadata and are already searchable. For example, the title, series, author name, or Thema category.
• Marketing: Words such as bestseller, great thriller, number one on the charts, and so on are not effective as search terms. Avoid them.
• Words that refer to books other than yours. For example, titles of similar books or names of authors who write in the same genre.

Under the "Grouping" tab you can fill in both keywords and collections. Keywords have been explained above. A collection is an internal grouping where you tag your works. This information is not sent to retailers. For example, you can write "Crime Fiction" or "Cookbooks". In the left column of your Publit account you will then find "Collections" where you can quickly get an overview. With the help of collections, you can freely create your own meaningful ways to organise your publishing. A book can belong to multiple collections at the same time.

When you register a book, you select one or more Thema codes (subject categories). 1–3 codes are usually sufficient. It is better to choose a few specific codes than many general ones.

After registration, Bokinfo reviews the codes and adjusts them if necessary so that the classification is consistent and follows the guidelines. The codes are then sent to retailers and used to make your book searchable and easy to find. You can read more about Thema codes on Bokinfo's website.

Quick guide:

• The first code is the main code and should reflect the book's most important subject.
• Choose as specific a code as possible if the content is niche. If the subject is broader, choose a more general code.
• Add additional codes if needed, but only for subjects that run throughout the entire book.
• Do not mix non-fiction and fiction codes.
• You can also use supplementary codes for, for example, place or time.
• Consider how the code fits into the entire Thema system.

With Publit, you can combine warehousing, Print on Demand, and digital distribution – everything in one place for an optimal overview of your publishing.

When you need to stock books, publications, or other products, our warehousing solution is perfect. Print your edition through Publit or via an external printing company and deliver it to the warehouse. Then you can sell the books through retailers, via a webshop that Publit operates, or via an API solution.

We offer two different pricing models for using Publit's warehousing service.

• Monthly fee from 1,395 SEK excl. VAT with lower variable costs for storage, picking, and packing.

• No monthly fee with higher variable costs (which may be better suited for publishers with smaller output).

Regardless, Publit handles support and billing and lets you focus on your core business. Combine warehousing with Print on Demand to seamlessly transition to on-demand printing as demand decreases.

Read more about how Prevent and Sensus work with Publit.

Are you interested in our warehousing solution? Contact us and we'll tell you more!

Publishing a printed book costs 249 SEK ex. VAT. No print copies are included in the publishing fee. Audiobooks and e-books are free to publish.

The shipping price is based on the individual weight of the book or books and the delivery address. Shipping prices are always calculated and displayed before placing an order.

Via Publit you can distribute and sell e-books in the standard EPUB format. If you already have an existing EPUB file, you can upload it directly. We recommend testing it with EPUB-checker first to see that it is technically correct. If you don't have an EPUB file, you can convert your PDF file to EPUB via Publit.

There are two versions of EPUB: EPUB 2 and EPUB 3. A book in EPUB 2 is always in reflowable format and adapts to the reader's screen size as the text reflows to fit the available space. It also allows the reader to adjust the font and text size themselves. As a result, it is not possible to determine the exact number of pages in the book.

EPUB 2 is still the most common version in Sweden, as it is the only format supported by all retailers. It is also the only format that all retailers support.

It is difficult to control typography in detail in an EPUB 2. If you want to use special fonts, these must be embedded and encrypted, which equires a license to use the font. When converting via Publit, no fonts are embedded. If special fonts are used in headings, these can be converted into images and included in the e-book.

EPUB 3 is the latest version of the EPUB format and is not as limited in its design as EPUB 2. It allows you to include multimedia, right-to-left languages and mathematical formulas. EPUB 3 also supports fixed-layout books. In a fixed-layout EPUB, the content does not reflow but remains static, similar to a PDF, making it suitable for, for example, children’s books and books with more complex layouts. Feel free to read more in our blog post about the difference between fixed and reflowable formats.

Publit’s standard conversion is to EPUB 2 because, at present, not all retailers support EPUB 3 or EPUB 3 fixed-layout books. However, support is becoming increasingly widespread. You can still sell e-books in EPUB 3 format through the webshop, but we recommend informing buyers which reading application is best suited for the book.

According to the EU Accessibility Act, all e-books published from summer 2025 onwards must be accessible. The aim is to safeguard the rights of people with visual or reading disabilities by giving them better access to literature through e-books that are easier to navigate and use.

The exact requirements for the books have not yet been defined, but there are established international standards that the specifications will be based on. It is therefore possible to start with accessible converted e-books already now.

An accessible e-book should ideally be an EPUB 3, as it is by definition a more stable and easily navigable book. In an EPUB 3, it is also possible to use various techniques to further facilitate reading for those who currently have limited access to e-books.

Read more about the accessibility directive and accessible e-books at the Agency for Accessible Media.

If you have converted an e-book, you can download it from your Publit account under "Files". To read the e-book, you need program that supports the EPUB format.

If it is a book in reflowable format, we recommend the following programs for reading on a computer, mobile phone, or tablet:

Windows: Adobe Digital Editions or Thorium

Mac: Apple Books (included in OS X 10.9 or later)

iPhone or iPad: Apple Books

Android: ReadEra

If it is a book in fixed format, we primarily recommend Apple Books on Mac or iPad, and Thorium on PC.

On 1 January 2019, the so-called appendix rule was introduced in the Freedom of the Press Act (Chapter 1, Section 6). The amendment extends the same protection under the Freedom of the Press Act for e-books and audiobooks as to printed books. For this protection to apply, the digital book must contain a statement that it constitutes an appendix to the printed book. In an e-book, this information is commonly included on the copyright page or on a separate following page. An example of wording for an e-book is:

"This e-book is made available and reproduced unchanged in relation to the book's publication in printed book format. This means that this e-book constitutes an appendix to the printed book in accordance with Chapter 1, Section 6 of the Freedom of the Press Act."

Please note that this provision only applies to digital books that reproduce a printed original in unchanged form.

Do you have finished audiobooks? Make them available to a range of digital streaming services via Publit. You are required to sign with each respective service before you can activate distribution toward them, or choose to go with Publit's Fixed Price agreement for digital distribution with one or more of the services. With this agreement, you don't need to have direct agreements with the services for Publit to administer your distribution to Storytel, Nextory and BookBeat. When agreements are in place, you can activate the distribution on your Publit account in the account settings.

How much you earn from your audiobooks is determined by the agreement you have (or enter into via Publit) with each streaming service. Within the framework of Publit's distribution agreement, you retain 100% of your earnings. We know that the channels' compensation models are not entirely easy to understand, and you are always welcome to direct questions about the services' terms and business models to Publit's customer support.

On 1 January 2019, the so-called appendix rule was introduced in the Freedom of the Press Act (Chapter 1, Section 6). The addition enables the same protection of the Freedom of the Press Act for e-books and audiobooks as for printed books. For the protection to be valid, it is required that the digital book relays that it constitutes an appendix to the printed book. In an audiobook, it is common for the information to be read aloud at the end. An example of wording for an audiobook is:

"This audiobook is made available and is reproduced unchanged in relation to the book's publication in printed book format. This means that this audiobook constitutes an appendix to the printed book in accordance with Chapter 1, Section 6 of the Freedom of the Press Act."

Please note that this addition only applies to digital books that reproduce a printed original in unchanged form.

If you wish Publit to convert your book to EPUB, you need to deliver the inlay in PDF format. The cover should be provided as a JPEG file and should consist of the front cover only. The shortest side (usually the width) must be at least 1400 px. A standard conversion takes up to 15 working days to complete. If the book has a complex layout or has been scanned and requires OCR, the conversion may take up to 20 working days.

• Conversion from PDF to EPUB. When placing your order, you specify whether you want a reflowable or fixed-layout EPUB, and whether you want an e-book that meets established accessibility standards. (Read about the difference between the different formats and about the upcoming accessibility act.)
• Technical proofreading and correction of errors that may have occurred during the conversion.
• Publit ensures that e-books produced by Publit are technically correct and comply with industry standards for EPUB files at the time of production.
• Fonts are not embedded.
• Linking of footnotes, indexes and name indexes is available for an additional fee (see "Pricing" for more information).
• If the book has been scanned, the content must be processed using OCR before it can be converted. This can also be done for an additional fee.

Create a webshop and sell your books directly to end consumers with Publit as your agent. Customers pay by card via Nets or by invoice via Klarna for purchases within Sweden. For international purchases we only allow payment by card.

Create as many shops as you like and add any number of editions to whichever shop you wish. You could for example dedicate a shop to a particular authors’ books. You can edit the book selection at any time from your account and changes will be processed immediately.

You can also set different languages for your shops, with the current options being Swedish and English. If you want to sell the same book in both a Swedish and English shop, you must therefore create two different shops.

The webshop consists of a short code string that you paste into an HTML document on your website. When someone visits the site, the code snippet sends a request to Publit which loads the shop in its place. The result is that you have a fully functional online bookstore embedded on your website.

When you update the settings in a webshop or change the price of an edition, the shop is updated immediately. Even if you've pasted your code on several different websites, the webshop is automatically updated everywhere.

The best way to provide a seamless integration with your website is to embed the code. To do this, you need to be able to edit your website’s code. This can be done either by directly editing the HTML, or, if your website uses this, via a CMS (Content Management System). The shop should be embedded in a block-level element, preferably in a <div>). It's fine to have multiple shops on the same website.

Minified shop

With a minified shop you have the freedom of presenting your books precisely as you want while offering a simple solution for customers to make the purchase directly from your website. Create your own webpages promoting specific books and embed the buy button, or place it in a blog post. You decide!

The minified webshop is linked to a single edition, so it's not possible for the customer to add other titles to their order. Clicking the buy button, the customer proceeds directly to payment. The minified shop doesn’t contain any metadata other than price and format. If you want to present the edition in further detail you need to add the information in proximity to where the button is installed.

To create a minified shop you must first create a webshop containing the specific edition you wish to sell.

The minified webshop adapts its layout to the size of the area it is embedded in, down to approximately 200 px in width.

The webshop ID is created once you have created a webshop. You can find the ID number both in the shop's URL and in the code. It looks like this: https://webshop.publit.com/webshop/my-shop_ID

Full webshop

Use the following code to embed a full webshop:

<script async loading="lazy" src="https://webshop.publit.com/publit-webshop-1.0.js">
  {
    "id": "<WIDGET_ID>"
  }
</script>

Replace <WIDGET_ID> with your webshop ID, then copy the code and paste it on your website.

Minified webshop

Use the following code to embed a minified webshop for a selected book:

<script async loading="lazy" src="https://webshop.publit.com/publit-webshop-1.0.js">
  {
    "id": "<WIDGET_ID>",
    "type": "button",
    "isbn": "<ISBN>"
  }
</script>

Replace <WIDGET_ID> with your webshop ID and <ISBN> with the ISBN of your selected book, then copy the code and paste it on your website.

Additional settings

In addition to the settings required for your webshop to function, there are additional settings to adjust the webshop's behaviour and appearance.

{
    // Your webshop ID (Required)
    "id": "<WEBSHOP_ID>",
    
    // Embedding type (Optional)
    // "button" = Minified webshop
    // To embed a full webshop, the embedding type
    // should not be specified
    "type": "button",
    
    // ISBN (Required if you have selected minified webshop)
    // ISBN for a selected book
    "isbn": "<ISBN>",
    
    // Sorting (Only if you embed a full shop, optional)
    // Set which sorting should be used for books in the list
    // Consists of the attribute you want to sort by, followed by a colon
    // and then the order, e.g. "title:asc" which sorts by title
    // in ascending order, i.e. A-Z.
    // Possible sortings:
    // title:asc (Title A-Z)
    // title:desc (Title Z-A)
    // available_date:asc (Availability date, earliest first)
    // available_date:desc (Availability date, latest first)
    // price:asc (Price, ascending)
    // price:desc (Price, descending)
    // priority:desc (Relevance, starred items shown first)
    "sortBy": "<SORTING>"
    
    // Theme (Optional)
    // Settings for the appearance of the webshop. Currently
    // it is only possible to adjust colors on the minified
    // webshop.
    // Replace <COLOR> with a valid CSS color value, e.g. "red"
    // or "#ffcdea"
    "theme": {
        // Background color of the entire webshop
        "backgroundColor": "<COLOR>",
        "buyButton": {
            // Background color of the buy button
            "backgroundColor": "<COLOR>",
            // Text color of the buy button
            "textColor": "<COLOR>"
        }
    }
    
    // URL parameters (Optional)
    // Add arbitrary parameters to the URL that is embedded,
    // for example to track campaigns via UTM parameters.
    "searchParams": "?utm_source=newsletter&utm_campaign=summer"
}

Enable tracking

In the Publit app, you can add your own tracking service ID under the Tracking tab for each webshop. Currently, only Google Tag Manager is supported.

Tracked events

When a customer visits your webshop and interacts with products, the shopping cart, and the checkout, we automatically send certain events to Google Tag Manager. This is provided that you have entered an ID for the service. The events sent are as follows:

• view_item_list – when the visitor sees products in a list
• view_item – when a visitor views details for a product
• add_to_cart – when a product is added to the shopping cart
• remove_from_cart – when a product is removed from the shopping cart
• view_cart – when the visitor views the shopping cart
• begin_checkout – when the visitor proceeds to checkout
• add_shipping_info – when the visitor has filled in the address
• purchase – when the purchase is completed

See Google's documentation for more details about events and how you can set up Google Tag Manager and Google Analytics to analyse the data.

Allow Publit's domain

If an embedded webshop or buy button doesn't appear as it should, it may be because your website doesn't allow embedding content from other domains. This can be related to the solution your website uses for cookie consent, which in many cases handles other security aspects in addition to just cookies. You need to allow content from https://webshop.publit.com to run scripts and embed content. The exact way to do this varies depending on your solution.

Content-Security-Policy

The technique used by most solutions mentioned in the section above is called Content-Security-Policy. It's an HTTP header or HTML meta tag that controls which resources a website is allowed to load. If Content-Security-Policy is used on your website, it must contain the following for a webshop from Publit to be embedded:

Content-Security-Policy: script-src 'self' webshop.publit.com; frame-src webshop.publit.com;

This allows a JavaScript file from Publit to be loaded on your website, and for the script to embed the content.

Welcome to our own store. This store is operated by our agent Publit (org no. 556758-3595). They handle payment and shipping while we focus on the books. By placing an order here you accept Publit's terms and conditions.

PRICES

All prices are stated excluding shipping and VAT (note that the retail price will be the same no matter what VAT rate is applied).

Shipping costs depend on the weight of the parcel and the delivery address and are displayed at checkout (any import and customs fees for orders abroad are the responsibility of the consumer).

Swedish VAT is applied to printed books sold to consumers within the EU, while the VAT rate for e-books can vary within the EU depending on the consumer's place of residence.

Orders by corporate customers with a valid VAT registration number within the EU but outside of Sweden will be placed without VAT, as are all orders to private or corporate customers outside the EU.

Publit reserves the right to retroactively invoice for VAT in the event that a corporate customer has provided an incorrect VAT registration number.

PAYMENT

Purchases can be made by card, Swish, or invoice. Card transactions are handled by Nets.

ORDER

A binding purchase agreement is created when an order is placed. The customer is responsible for monitoring their email for order confirmation.

DELIVERY

Printed books are produced within five working days and then sent by post, which takes approximately two days to Swedish addresses and up to ten days for international orders.

If the customer does not collect the shipment, or if a shipment is returned because Publit received an incorrect address, the customer is responsible for the original shipping cost and return shipping. Publit informs the customer by email and if the customer wishes Publit to send the shipment again, the customer will be charged for additional shipping costs. For returns from abroad, the customer is responsible for all shipping costs as well as any customs and administrative fees.

RIGHT OF WITHDRAWAL

Print on Demand books are made to order by you as a customer, in the execution and quantities you choose at the time of purchase. According to Section 11(3) of the Distance and Off-Premises Contracts Act (SFS 2005:59), therefore no right of withdrawal applies.

The right of withdrawal does not apply to e-books according to Section 11(1) and Section 11(11) of the Distance and Off-Premises Contracts Act (SFS 2005:59).

COMPLAINTS

If a different product is delivered than what was ordered, or in case of manufacturing defects, the customer must immediately contact Publit to file a complaint. Incorrect products are returned free of charge, provided that Publit's customer service instructions are followed. If a dispute arises as to whether the goods are defective or damaged, this can be referred to the General Complaints Board.

PERSONAL DATA

Upon completion of purchase, Publit stores the customer's personal data and is responsible for ensuring that this data is processed in accordance with Publit's Privacy Policy.

COOKIES

With given consent, Publit stores cookies in the consumer's web browser memory, for the purpose of creating a better understanding of the user's interaction with Publit's services. Cookie data may be stored on Google's servers in the USA and Google may transfer this information to third parties if Google is legally obligated to do so or if such third party handles the information on Google's behalf. Google will not associate the consumer's IP address with other Google data. Please note that the consumer, despite accepting this agreement, has the right to refuse the storage of cookies (through settings in their web browser). In this case, however, Publit cannot guarantee that the service in all respects continues to function optimally.

CONTACT

Questions and any complaints can be directed to info@publit.se or by post to the following address:

Publit Sweden AB

Customer Service

Box 4197

102 64 Stockholm

DISPUTE

This agreement and terms shall be governed by Swedish law. Disputes arising from this agreement shall be resolved by a general court with the Stockholm District Court as the first instance.

Margin is the amount in SEK that you as a publisher earn per sold copy. It is the difference between the sales price and the costs for production and distribution. The margin is thus your profit for each copy after these costs have been deducted.

At Publit there are two types of margin and these are handled in different ways:

• Margin for printed books and e-books, which are sold in the form of unit sales, via retailers or webshops
• Margin for digital books sold via streaming services

Below is described how each margin is handled.

Your earnings on sales are paid out at the end of the month, after the end of a quarter. If you have had sales that generated earnings during the past quarter, a statement will be available on your Publit account approximately two weeks after the quarter has ended. This statement forms the basis for your payment.

If you have entered bank account details on your Publit account, we will make an automatic payment, provided that the earnings exceed 500 SEK. If the earnings for a quarter is less than 500 SEK, it will be paid out alongside the payment for the third quarter. Earnings that continue to be less than 100 SEK after being accumulated from Q4 through Q3 of the following year will be written off.

You can find your earnings statement by clicking the chart symbol called "Statistics" in the menu on the left on your account and then selecting the "Settlements" tab.

To be able to sell digital books to streaming services, you need to sign a specific agreement with us. The earnings statement for the digital streaming services is sent as an Excel file at the end of the month after the completed quarter, to the email address you have specified on your account. The Excel file contains a summary of your total earnings, as well as specified from each streaming service. This statement is therefore not available on your Publit account.

When you have received your earnings statement, you need to send the invoice to us according to the instructions in the email.

Since books are printed at different times as they are sold, Publit cannot guarantee that each copy is identical. You should expect a margin of error of plus or minus one millimeter, as the paper may shift slightly in the machines between print runs. There is also a margin of error within the ISO standard, which means that some variation in colour reproduction may occur between different prints.

All books are made to order by you as a customer, in the execution and quantities you selected at the time of purchase. According to Section 11(3) of the Distance and Off-Premises Contracts Act (SFS 2005:59), therefore no right of withdrawal applies. Returns are only accepted after agreed-upon claims.

If a package is not collected from the post office, or if an incorrect/unknown delivery address is provided, the package will automatically be sent back to us 14 days after it is delivered to the post office.

We will notify you in the event that an order is returned to Publit due to you not receiving the parcel or providing an incorrect/unknown address. If you do not get back to us within 14 days, the returned order will be discarded and the return shipping will be charged to you. If you wish us to deliver your order again, we will charge you for both the return shipping and the new shipping costs.

If delivery has not been made within the predestined time frame the customer must contact Publit within 21 working days from date of purchase.

Make sure to inspect the order before accepting delivery at your local service point. Damages incurred during transport must be reported to the delivery point before signing for the parcel. If you sign for the damaged parcel you effectively accept the delivery, and filing a complaint is no longer possible. If delivery has been made to the recipient's postbox and the packaging is damaged, the claim must be made at the nearest service point.

Publit is not responsible for errors caused by defective print files. Substantial printing errors must be reported to Publit within seven working days after receiving the goods.

Please use the form below to contact us in case of a complaint. Submit your order ID, contact details and a brief description of the matter. In the case of production defects, always attach images where the defect is clearly visible. If the complaint is accepted, you might need to return the damaged books to us. We will review your case as soon as possible and contact you within a few days.

ABOUT THE AGREEMENT

The terms in this agreement cover all use of Publit (Publit Sweden AB, org no. 556758-3595) and come into force when you as a user accept the terms by creating an account. Changes to this agreement will be announced via email or message in the application's interface. For users who want to build integrations against Publit's APIs, there is an opportunity to sign an extended service agreement that provides access to technical guidance and special support. Contact Publit for terms and pricing.

ABOUT PUBLIT

Publit is a platform for publishing and distributing books, e-books and audiobooks made available via retailers, libraries, or directly to the end customer with Publit as an agent. In no case does Publit make any copyright claims on the material made available, but Publit retains the right to de-publish material that is suspected of any form of legal breach.

ABOUT THE USER

The user acts either as an adult private individual or as an authorized representative of the company that is Publit's legal counterpart. It is the user's responsibility to ensure possession of disposal rights over published material, to guarantee that it does not violate Swedish law, and that files made available via Publit are technically and substantively correct. It is further the user's responsibility to inform themselves about which markets are reached via each retailer.

The user is responsible for ensuring that specified information such as contact details, bank account details, etc. is correct and continuously kept updated. It is in all cases the user's responsibility to specify the correct VAT rate when invoicing. Users who are companies must hold a valid F-tax certificate and, if the company is registered for VAT, a valid Swedish VAT registration number. Users who are private individuals are responsible for paying ordinary income tax and self-employment contributions themselves. Users who lack an F-tax certificate are encouraged to use invoicing companies with Swedish VAT registration numbers. In the event that Publit invoices the user, Swedish VAT is applied. The user is further responsible for all activity registered on the account when logged in with the user's credentials.

1. PERSONAL DATA

Publit is responsible for ensuring that the user's personal data is processed in accordance with the General Data Protection Regulation (GDPR). Read more about Publit's personal data processing here.

2. METADATA AND SALES STATISTICS

Metadata associated with published books, such as author names, is governed by the Act on Mandatory Copies of Documents (1993:1392) and is therefore not considered personal data.

Publit has the right to create metadata based on the book's content for marketing purposes and to expose metadata to retailers and in other contexts. Publit further has the right to use sales data in anonymised and aggregated form.

3. COOKIES

With the user's consent, Publit stores cookies in the user's web browser in order to create a better understanding of the user's interaction with Publit's services. Cookie data may be stored on Google's servers in the USA and Google may transfer this information to third parties if Google is legally obligated to do so or if such a third party handles the information on behalf of Google. Google will not associate the IP address of Publit's users with other Google data. Please note that even if you accept this agreement, you have the right to refuse the storage of cookies (through settings in your web browser). In this case, however, Publit cannot guarantee that the service will continue to function optimally in all respects.

4. PUBLISHING

Publit undertakes to make the user's editions available by publishing article data to channels selected by the user, and to remove article data when an edition is unpublished. Publit is not responsible for delays in publishing and unpublishing that are due to deficient routines by retailers, libraries, or aggregators and has no influence over which of the user's editions a retailer chooses to carry. In connection with the publication of a printed book, Publit ensures that legal deposit copies are delivered to the National Library of Sweden. The user accepts that print files cannot be changed once an edition is published.

When distributing to retailers where the user has a direct license and distribution agreement in place, Publit has the right to act as the user's agent. This includes the right for Publit to use the user's login credentials to transfer files and metadata to the retailer, to access the user's settlements, sales and consumption reports, and the right to invoice the retailer on behalf of the user. Publit undertakes to under no circumstances spread information about the user's agreement with the retailer.

5. FEES

Publit's commission fee for sales via retailers is 10 per cent of the user's net revenue. For sales via the webshop, Publit's agent fee is 20 per cent. For printed books a production price is issued, and varies depending on the book format and specifications.

6. CALCULATION MODELS

When selling at wholesale price, your earnings are calculated by subtracting the production price ( for printed books), any license fee for copy protection (for e-books), and then Publit's commission fee.

When selling and lending at retail price, applicable VAT is deducted first, then each retailer's respective commission fee and then, when applicable, Publit's agent fee.

7. SALES MODELS

Sales can take place according to the following models:

A) Own copies can be ordered both before and after an edition is published. The user is then charged the production cost plus VAT and shipping.

B) Users who have a direct agreement with the aggregator service Bokinfo can make printed books available to all Swedish retailers connected to Bokinfo. Publit is responsible for sending correct metadata, while the user's agreement with Bokinfo regulates the terms regarding the extent and frequency of metadata updates and forwarding to connected retailers.

C) Books and e-books can be made available directly to end customers via the webshop, with Publit as agent. Publit handles distribution and hosting of files as well as support and guarantees that metadata is updated to all shops.

D) When selling e-books via sales channels that do not themselves store media files, Publit handles watermarking and file storage while the retailer in question handles support to the consumer.

E) When selling via Apple Books, where Apple handles hosting, watermarking and support, a commission fee of 30 per cent of the retail price applies.

F) Users who have concluded a direct agreement with a retailer where Publit is specified as the distributor, are themselves responsible for complying with the agreement's terms. Compensation is then based on the terms of the user's agreement with the respective retailer.

8. LIBRARY MODEL

When making e-books and audiobooks available to libraries via OverDrive, libraries can lend an edition to an unlimited number of borrowers simultaneously, and pay the same price for each loan. A commission fee of 20 per cent of the price applies to OverDrive.

9. PRICING AND AVAILABILITY

A product can be given unique regular prices for each available sales channel. Where the channel allows, the user can also set a time-limited deviation from the regular price, a so-called campaign price. Should a campaign price fall below the production price, the user bears the cost of sales where the production price exceeds revenue. The same applies if a retailer is granted a discount.

Publit reserves the right to continuously adjust variable production prices.

When new retailers become available and the user has previously distributed editions to retailers with the same model, Publit reserves the right to make the user's editions available in the new channel in order to maximize commercial exposure. Each edition will then be given the same price in the new channel as the highest price the edition has in an equivalent existing channel.

If an e-book is unpublished, Publit reserves the right to continue handling copies of the work via retailers or as an agent to consumers who completed a purchase before unpublication. If Publit does not handle hosting, the phase-out period may vary from retailer to retailer, which may result in some delay from when an edition is unpublished until it is removed from retailers.

10. DIRECT SALES

The webshop offers the user a platform for direct sales of books and e-books. Publit acts as agent, which means responsibility for hosting, transactions, delivery to customer, and support. Publit is also responsible for continuously developing the shop and strives to create an optimal user experience, but cannot guarantee full functionality for end consumers with older web browsers. The user can create an unlimited number of shops free of charge and is responsible for ensuring that the code is implemented correctly. When selling to foreign consumers via the webshop, the VAT rate may be adjusted according to local circumstances, which may result in some variation in the user's earnings.

11. SALES REPORTS, SETTLEMENTS, AND INVOICING

Publit provides ongoing sales reports that are updated as soon as a retailer has registered a transaction, which may occur with some delay, and settlements that are closed quarterly and cannot be changed. The current sales report may be adjusted retroactively if orders are cancelled. In case of discrepancy between the sales report and settlement, the settlement takes precedence. Publit is not responsible for any errors in reported sales that are due to the retailer.

No later than 30 days after the end of the quarter, the earnings or any debt that has accumulated is settled. If the balance is positive and exceeds 500 SEK, Publit pays the earnings to the account specified by the user. The basis for payment can be found under the “Settlements” tab. Outstanding earnings that continue to be below 100 SEK after accumulating from Q4 through Q3 of the following year is written off.

If the user has specified an incorrect VAT registration number or has not specified a VAT registration number, earnings are paid out excluding VAT. If the user has not fulfilled their payment obligations, Publit has the right to withhold amounts from sales that correspond to the claim. In case of ongoing legal dispute, Publit has the right to withhold payments until the dispute is resolved. Publit further has the right to assign invoices to third parties.

12. ORDERS, DELIVERIES, AND COMPLAINTS

Books are shipped via courier no later than five working days after an order is placed, but during extreme peaks in operations, additional time may be needed to process orders. Since books are printed one at a time as they are sold, some variation may occur between print runs with regard to colour reproduction and trimming. The user cannot cancel or change a placed order and agrees that Publit begins production immediately upon receipt of the order. In accordance with the Distance and Off-Premises Contracts Act provisions on made to order products, the user has no right of withdrawal. For serious production defects, books can be reported to Publit within seven days from receipt of the goods. In case of failed delivery, the order must be reported as within 21 days from when the order was placed. Any complaints must be made via the web form on Publit's help pages.

13. TERMS FOR E-BOOK CONVERSION

When converting to e-books, the user is responsible for delivering suitable material. It is not possible to replace or add material after a conversion has begun. PPublit normally delivers a first draft within 15 working days from when a conversion order is placed. The user then has 30 working days to provide any corrections. If corrections are submitted later, the user is charged for the implementation of changes. If Publit considers a conversion complex, the order is put on hold until the user has accepted the price proposal.

14. ACCESS TO FILES AND METADATA

The user always has the right to download their files and metadata from Publit and to opt out of commercial distribution for a published edition. Publit reserves the right to handle and process the user's files and metadata as needed, for example, but not limited to, by copying files for backup and generating thumbnails of covers for product display. Publit further reserves the right to save files and metadata even if the user closes their account.

15. ENCRYPTION AND WATERMARKING

When publishing to channels that themselves store e-book files, the respective retailer handles encryption. For other channels, e-book files are stored and served to the end customer directly from Publit. In this case, Publit handles watermarking of the e-book file.

16. SECURITY

Publit follows industry standards for secure handling of user data and undertakes to continuously work to maintain a secure IT environment. Publit cannot, however, issue any guarantees against the system being attacked, and disclaims responsibility for any damages that occur as a result of attacks.

17. TERMINATION OF ACCOUNT

The agreement is valid indefinitely with a notice period of 90 days. If the user has not deactivated sales, Publit has the right to remove published editions from all sales channels. For security reasons, editions can only be deleted manually from the service. If the user wishes to completely delete editions when closing the account, this can be done for a fee. If the service were to cease, Publit undertakes to notify the user of this and to settle aggregated earnings.

18. DISPUTE

Any dispute arising from the agreement shall be finally resolved through arbitration administered by the Stockholm Chamber of Commerce Arbitration Institute (SCC). The Institute's Rules for Expedited Arbitrations shall apply unless SCC, taking into account the difficulty of the case, the value of the dispute, and other circumstances, determines that the Arbitration Rules of the Stockholm Chamber of Commerce Arbitration Institute shall be applied to the proceedings. In the latter case, SCC shall also determine whether the arbitral tribunal shall consist of one or three arbitrators.

Notwithstanding the above, Publit always has the right to enforce payment of overdue claims in general court.